- 55,000+ Athletes
- 450+ Colleges
NIL Merch, Built For You
Your name.Your merch.Your money.
We build the product. You keep a cut of every sale. Free, live in 24 hours
- Your commission
- 15-25%
- Store Goes Live
- 24hrs
- Cost To You
- $0
“Athletes Thread helped me turn LANK from an idea into a real brand. They handled the design, production, and even licensing with the university so I could focus on my game. Together we built something that’s earned over six figures.”
Already on your campus
Your teammates are already selling.
Don’t be the one without a store.
Let's Get Started
Sign up for your free NIL merch store.
How it works
Easiest way to launch your brand
No design work, no inventory, no upfront money.
Sign your NIL contract
Non-exclusive, two minutes, on your phone. Keep every other deal you have.
- When
- Same day
We build your store
30+ designers make your artwork — caricatures, collages, jersey graphics — on 40+ products.
- When
- 24 hours
You get the marketing
Your link plus ready-to-post graphics, captions and content ideas.
- When
- At launch
You get paid
Commission on every order, paid monthly. Your rate climbs as you sell, and every tier unlocks something free.
- When
- Every month
The Split
You earn more with Athletes Thread than with other companies.
Other companies pay a single-digit royalty on a short product list. You get a double-digit commission on a larger assortment, and it climbs every time you hit a number. Every tier also unlocks something free — ending in a custom website we build for you.
- You, on Athletes Thread
- 15-25%
Commission on every sale, starting at 15% the day you sign.
- Other companies
- 5-8%
Typical player-pool royalty on league-licensed apparel.
2-3XTwo to three times what other companies offer.
Signed
- What you unlock
- Free custom merch store
- Unlocked at
- Sign up
- Commission
- 15%
Rookie
- What you unlock
- Free social media collaboration post
- Unlocked at
- $250 in sales
- Commission
- 16%
Starter
- What you unlock
- Free custom caricature / collage design
- Unlocked at
- $500 in sales
- Commission
- 17%
Captain
- What you unlock
- Free athlete spotlight
- Unlocked at
- $750 in sales
- Commission
- 18%
MVP
- What you unlock
- Free t-shirt from your collection
- Unlocked at
- $1,000 in sales
- Commission
- 19%
All American
- What you unlock
- Customized branding package
- Unlocked at
- $1,250 in sales
- Commission
- 20%
National Champion
- What you unlock
- Free custom website, built for you
- Unlocked at
- $2,500 in sales
- Commission
- 20%
To date and counting
55,000 athletes at 450 colleges already did this.
It starts with one person on the roster. Then the locker room finds out what they made.
+441 more
Your Collection
40+ products. All designed for you.
Made to order — you never hold inventory.Made to order — you never buy, hold or ship anything.
- Jerseys
- Trading Cards
- Tees
- Hoodies
- Crewnecks
- Jackets
- Hats
- Shorts
FAQ
Common questions
- Nothing. No fees, no inventory, no minimums.
- Monthly, for the previous month’s sales.
- No. The contract is non-exclusive — keep everything you have and add this on top.
- Sign, then share your link. We design, produce, ship and handle support.
Join 55,000+ Athletes
Two minutes now.Paid every month.Paid every month after.
Free store. Non-exclusive contract. Live in 24 hours.
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